Writings of a would-be smallholder in rural Monmouthshire....

Ancient David Brown Tractor, Ben - Head of Sales!, The Great Oak, Monmouthshire Tymawr Farm

Ancient David Brown Tractor, Ben - Head of Sales!, The Great Oak, Monmouthshire Tymawr Farm
Showing posts with label Vision. Show all posts
Showing posts with label Vision. Show all posts

Wednesday, 5 December 2012

Vision # 10
I've got several concerns about keeping gramniverous stock (although I love my chickens and pigs), most importantly:

1.  Feed price fluctuations:  Grains are commodities, traded Worldwwide.  Like every commodity, the only winners in grain are the traders.  Price fluctuations and currency variations combine to make an unhedgeable risk  for a business on our scale.
2. Even if price was OK, the Transport Waste is unacceptable.  I want my animals to be fed from local feed ideally, and certainly not from feed which has been imported from the other side of the world.
3. Even if price was OK, the Overprocessing Waste is unacceptable.  Grain is typically grown in a monocultural system, poor soil kept on life support by chemicals.  Totally unsustainable.

The above combine to make keeping pigs and chickens as I currently keep them unsustainable.

Ideally I'd like to 'grow my own' pig & chicken feed, and have considered several 'free' foods which I can probably gather already from Tymawr-Farm, or establish here over time:

  Protein Fat  Carbohydrate
Ideal Pig Food 17% 4% 34%
       
Acorns 7% 25% 42%
Walnuts 15% 65% 14%
Hazelnuts 15% 61% 17%
Apples 0% 0% 14%
Pears 0% 0% 15%
Jerusalem Artichokes 2% 0% 17%
Sweetcorn (on the cob) 4% 2% 22%
Skimmed Milk 3% 0% 5%

The 'Ideal Pig Food' percentages come from very roughly (with my finger!) measuring a chart in the very interesting http://www2.hawaii.edu/~halina/201/pigc.pdf [accessed on 5.12.2012].  All the other data comes from http://skipthepie.org// [accessed on 05.12.2012]. 

The most obvious issue with a home-made pig feed, when compared with a commercial 'concentrated feed' is how to provide the required amount of protein.  However, I guess the thing to remember is that 'normal' pig feeds, as their name suggests, are concentrated.  SO, it may be quite possible to feed twice (or even more) the weight of 'free' food, to give the same nutritional value.  Unfortunately, in these 'free' foods, protein seems to be fairly closely proportional to fat, which in the 'ideal pig food' makeup is fairly low.  It seems that nutritionally the pigs ideal food is something like steak and pasta!  Maybe if we're keeping the pigs outside 'free-range' or inside in relatively spacious pens (depending on the weather conditions), that more fat in the feed is acceptable (i.e. our pigs will burn that fat faster than a 'sedentary' industrially farmed pig!).

Nature walk on Friday to see what free feed I can spot for my next batch of weaners!
 

Tuesday, 4 December 2012

Vision # 9 - "Lean-Living" or "Self-Abundance"

In Vision # 7 I calculated that there are 0.67 acres of farmed land in the UK per person.  That means, in order to live 'Self-Abundantly' our family should be able to not only survive, but prosper on 2.68 acres.  My ideal is for that to mean the land provides almost everything - food, drinks, fuel, shelter, clothing, furniture, 'things', entertainment, leisure and health!

Reflecting on ways of achieving such a lot with such a little I started to think about 'Lean' (a synonym for the 'Toyota Production System' (TPS)).  This may be an unusual source of inspiration for an aspiring 'Self-Abundantist' (??I know, it doesn't quite work does it?), and it would be tempting to think that the automotive industry, arch-polluter that it is, has nothing to offer to those who seek to make life sustainable, but ironically, the more I think about it the more I'm convinced that TPS may hold the solution.

The best introduction to the subject is 'Toyota Production System: Beyond Large-Scale Production' by Ohno Taiichi, the genius-hero behind Toyota's modern day success.  Written in a beautifully simple, matter-of-fact and humble way, Ohno describes the origin of the system in post-war Japan.  I'll summarise it another time, but it's a book I love.

Ohno's system is, at it's core, a rigorous system of applied common-sense.  It uses simple, human-friendly, dogged techniques like 'asking why 5 times' to get to the root cause of problems so that they can be permanently corrected, and enumerates a system of 'waste-spotting' as an aide-memoir to workers and engineers to help to improve their processes.  It is this last 'waste-categorisation' technique which I think would be a great starting point - it already has great synergy with a lot 'sustainable' / 'environmental' literature.  Ohno describes 7 wastes:

1. Overproduction: Producing more than is required, or ahead of the time that it is required.
2. Transport: Unnecessary movement of people, materials and so on between places.
3. Inventory: Building unnecessarily large amounts of stock.
4. Motion:  Organising a work-place to mean that people's physical movements (reaching, walking etc.) are wasteful.
5: Overprocessing: Unnecessarily complicated processes, or processes that are wasteful of resources, or time.
6: Rework: Doing things again instead of doing them right the first time.
7: Waiting: Wasting time.

A few of the above immediately leap forward as being incredibly helpful in thinking about ways to resolve humanity's general predicament and our particular one. 

Transport, particularly when oil begins to become more and more expensive as 'conventionally extractable' supplies run out, and will ultimately be exhausted.  Toyota's strategy to minimise this waste was to 'localise' - they produce their products in the region in which they are used, they locate their suppliers adjacent to their own factories.  Huge synergy of ideas with the 'local-food' and 'food-miles' movements.
Overproduction & Inventory, essentially these are observations about the unsustainability of the old method of building / producing products to meet a general or speculative customer demand.  This leads to too much being produced, too soon, tieing up valuable cash and generally also leading to resources & people being idle when the 'product-mountain' is gradually consumed over a period of time.  Toyota's aim to counteract these wastes is to produce to order, to fulfil real customer requirements, as nearly as possible without stock.  Some observations from me on Overproduction and Inventory in the context of food > how much food is thrown away in the UK and how many chemicals / additives are introduced to food to artificially extend it's shelf life?  The additive 'solution' is a great example of failing to address the root cause of the problem - the issue is not that food doesn't last long enough but rather that instead of being produced in our homes or within our communities it is produced on the other side of country or even the world, and then spends days, weeks or months being transported or stored in warehouses.
Overprocessing & Rework: These wastes speak eloquently to the necessity to carefully use resources.

I've got to finish tonight, but I'm really excited about this idea!  More soon hopefully! 

Friday, 30 November 2012

Vision #8 - Some Post-Oil Basics (Draft!!)

Below are some un-ordered thoughts about what might happen when oil runs out - in due course I'd like our little farm to be an exemplar for the 'oil-free' life.

Thoughts on fossil-fuel

Leading estimates are that coal and oil will probably run out in my lifetime, and definately during my children's lifetime.   

Some areas of the world will be unaffected – they never acquired the addiction to oil in the first place; most parts of the world will be devastated.  Politicians know this to be the case, and yet what are their strategies?  Broadly twofold:

1.       Secure a relatively larger amount of the remaining supply for the use of our own particular country than our ‘competitor’ countries.  By doing so we will delay the inevitable for our own country, whilst hastening the demise of others, by a decade, or, optimistically perhaps two.  The recent wars between the ‘west’ (hopeless oil addicts) and the ‘east’ (possessor’s of the oil which is left) evidence this kind of strategy.

2.       Reduce the rate of consumption.  Examples include mandated fuel-efficiency targets for cars and ‘speed limits’ for container ships.  Again, this is a ‘delay the inevitable’ strategy, buying ten or twenty years of continued stability before chaos ensues.

To start to imagine a future without oil and coal it is probably helpful to first think about what the western world was like before those fuels were discovered, or at any rate, before they were widely used.  It would also be helpful to consider societies which never developed the addiction in the first place.

The world will change in our lifetime and the change, albeit hard in the short-term, like many changes will ultimately be for the better.

1.       The cost of oil, and hence ‘logistics’ will continue to rise exponentially.

2.       The people in ‘low cost countries’ will continue to demand higher wages, and no longer be content to produce electronic goods and luxuries whilst not being able to afford them themselves.

3.       1. & 2., above, will mean that the manufacture of products local to the consumption of those products will once again be economically viable.  Intuitively we all know that shipping materials half-way around the globe MUST be wasteful, but hitherto the unimaginative have been able to produce evidence to the contrary.  This will very soon be impossible, short of committing fraud.

4.       This will allow the ‘benefits’ culture to be largely eliminated, except in cases of real want, by replacing ‘benefits’ with ‘local jobs’.

Economists assume several correlations:

1.       (Economic i.e. Paper-Money) Prosperity is in proportion with good health.

2.       (Economic i.e. Paper-Money) Prosperity is in proportion with good education.

3.       (Economic i.e. Paper-Money) Prosperity is in inverse proportion with crime.

Statistics show all of these to be incorrect.  In our hearts we knew.  We knew that Cuba, despite being as poor as the proverbial church-mouse has the highest adult literacy rate in the world.   We knew that the USA, despite having one of the highest GDPs per capita in the world is close to the bottom in terms of health.

Great ships also traversed the globe in the age of sail.  (Compare time taken to sail from India to UK now and then, compare mass / carrying capacity of ships).

“Lean Living” means minimum input food production.  Our tastes may need to change if the human race is going to continue.  In the West we may need to learn to love apples again (in their normal season) instead of bananas.  In the West Indies they will need to learn to love bananas instead of apples.

The “Lean Living” concept could be really useful – the 5 main points of lean:

1.       Define value from the Customer’s point of view

2.       Eliminate waste from each individual process step

3.       Arrange process steps to minimise inventory and promote flow

4.       Blah

5.       Continually re-examine 1-4 to pursue perfection.

Are mostly applicable – the obsession with inventory is sometimes unhelpful with a food-production context, however, necessary minimum levels are also context-specific.

We’ll need to stop our obsession with making logistics more efficient – instead we’ll need to produce everything we need at the place (and if possible point) of consumption, making logistics, however efficient, obsolete.

What % of wool clothing in the UK is produced in the UK?  What happens to the ‘UK clip’?  What % of clothing in the UK is made of wool?  Where do the materials for UK clothing come from?

Extraction of all minerals and ores is dead.  We’re now into re-using or re-cycling what we’ve already got.

Steel will soon be replaced by wood for many structural and decorative applications.  The cost of steel will rise exponentially, related both to the cost of fossil fuel and the increasing scarcity of the ore, meaning that extraction is more difficult and hence more costly.

Local self-abundance will be the future.  Holidays will be dead – people will be born, grow up, live, relax, work, in the same locality. 

Granularity will be key – people will need to start to see the ‘little picture’, intensively managing small areas of land without wasting a thing.

A ‘pre-coal’ world-view will need to be redeveloped, with modern home-comforts.

Prices and priorities will be rebalanced.  More time and money will be spent on sourcing and preparing food and fuel.  Less time will be spent on paid work, partly because there will be less of it to do, and partly because we won’t be able to afford to do it.

By 2050 we will all be cottagers.

Electricity will continue (what % is wasted getting it from a remote, centralised power station to our home?  Compare this with Combined Heating & Power options).

Centralisation is ALWAYS wrong.

The REAL cost of ‘cheap’ furniture, ‘cheap’ fashion etc. will be understood – people will be more economically literate.

In the future, most people will use inherited homes, furniture and belongings.  If someone in the micro-community needs a table, chair or house, one will be made to the pattern of the best one in the community (or if possible, improved using the experience & ingenuity of the community).  Even better, one which is surplus to requirements will be released from the ‘community 5S’ store (the new charity store of the micro-community).

Reflect on how babies / children / old people will be cared for in the future.  Note to self: There were Doctors and Universities before coal!

Watchwords of the future will be:

·         Cooperative

·         Individuality

·         Family

·         Community

·         Self reliance

·         Generosity

·         Abundance

·         Humanity

·         Responsibility

·         Ingenuity

·         Innovation

Ambition will take a different form from that displayed by those who currently pursue ‘big-jobs’ working for others in their acquisitive pursuit of fulfilment.  In the future such people will find their skills surplus to requirements.

Business owners, farmers and x, will step forward to provide leadership when required in the new small communities.

Politicians in the conventional sense (wanton spenders of other people’s money) will find little place.

Globalisation in the form which we currently understand it will end.

Make do, mend, extend and re-use will

Globalization will be limited to the exchange of ideas and not goods or people.

Wood is the answer:

·         Fuel – as wood, as charcoal, as other stuff to be invented in the future….

·         Healing the atmosphere (as a net absorber of CO2).

·         Construction material – houses, machines and things

·         Food – for humans and animals

·         Soil stabilisation

·         Soil improvement – to bring minerals to the surface, mulch etc.

·         Animal habitat – for game – link to “minimum input” food production philosophy

Get passive!

Beware of so called “Green” technologies which require fossil-based fuels to produce.

Check that it’s possible fully reprocess copper, steel and aluminium using electricity, and not ‘raw state’ fossil fuels.  Assuming these things can be reprocessed using electricity, then this can be generated using hydro / wind / solar / CHP / biomass.

1000 examples:

1.       Shoes will be made of leather, wood, cotton, wool and latex.  Not oil.

2.       Blah

1000. Blah

There’s nothing like necessity to bring people together, align their interests, aims, energy and hearts.  Peak oil is the necessity, the imperative.  It should be welcomed, encouraged and embraced instead of deferred and feared.

The Rules:

1.       Immediately stop doing things that you know to be wrong:

a.       Don’t buy food which is produced far away from where you live.  Change your tastes if necessary to follow this rule.

b.      Don’t buy ANYTHING from a ‘logistics’ company (by which I mean a Supermarket or ANY national or multi-national company).

2.       Blah

10. Blah
Vision # 7 - Metrics 

Some numbers which I found interesting below - from http://www.ukagriculture.com/uk_farming.cfm and http://en.wikipedia.org/wiki/United_Kingdom.


I read the key points as follows:

1.  In order to be completely self-abundant each person in the UK needs to obtain all of their food and drink from 0.67 acres of farmland.
2. To contribute it's 'fair share' Tymawr-Farm should sustain 24 people!

If  you assume that each person eats and drinks say, £20 per week, that means sales of £24960 on our 16 acres.

Scary!  Would be wonderful if it could be possible.  In order for the UK to be 'self-abundant', it MUST be possible!

Thursday, 15 November 2012

Vision #6 - Independence Plan Detail

In a previous post I described a chart I was putting together.  Here it is!

I'd be very interested in anyone's comments!  It's best printed on A0 or used with a microscope!

Monday, 1 October 2012

Vision # 5 - Independence Plan Basics

We need a 'roadmap' to layout how we are going to get from where we are now (totally dependent on a job at a large company) to where we want to be (independent, working for ourselves, more connected with the land, setting a great entrepreneurial and creative example to our children).  We have so many ideas, but also a lot of constraints - the age of the children, the size of the mortgage, availability of capital and so on.  The transition is going to have to be carefully managed and will take quite a few years.

My starting point for laying out the plan is simple - adding up all of our current income and calling it 100%.  I contribute to a work pension, and my employer also contributes, and this isn't taken into account in the 100%.

There are 4 points on the 'road', and effectively 3 'stages' on the route.  The four points are:

1. Dependence.  Where we are now.

2. Subsistence.  The next step, where it is possible to eliminate the main job, and replace it with a mixture of savings and new income streams, replace our current income to the value of 100% (i.e. same potential 'living standard' as today, but without making any pension provision for the future).

3. Sufficiency.  The step after subsistence, where approximately 110% of current income is achieved.  This means we have todays potential 'living standard' AND we're building a pension fund at the same rate as today.  At this stage it would be great for at least one of us to have totally eliminated 'outside' work, focussing 100% on Tymawr-Farm.

4. Abundance.  When income comfortably exceeds outgoings, say a minimum of 130% of current income, it should be possible to lead an enhanced, modern and generous lifestyle.  At this stage I see all 'outside' work being totally eliminated, and even to bring other partners, contractors or even employees into our business.

To be clear, when I use the term 'income' in all of the above, I don't mean to distinguish between making a cost saving and increasing income i.e. if we eliminated oil as a fuel to heat our home and saved an amount equivalent to 5% of our current income I would treat that as 5% additional income in my analysis.  In fact, cost saving ideas can be even more effective than income generating ideas as they are not subject to tax (i.e. for every extra £1 I earn I take home ~ £0.70, but for every £1 I save I REALLY benefit by the full £1).  However, as a wise man once said "No-one ever cost-reduced themselves to glory"!

Having made some basic definitions, the next part of the plan is to organise our ideas by stage (Dependence-Subsistence, Subsistence-Sufficiency, Sufficiency - Abundance), and then work out what is feasible / manageable in a given time scale.

Other key factors on the timeline are the ages of our children and our own ages: the former determines when nursery fees stop, and when days become more structured (school); the latter defines a 'latest feasible' point for the plan - I don't want to start working on the smallholding when I'm 65!

Going to go back to basics and put the above on paper (with a pen!) later, will scan and upload later this week.

Initial 'back of an envelope' scribblings suggest that it may be possible to 'go it alone' and at least start the Sufficiency-Abundance stage by 2020, which seems like a long way away right now.

Back to work tomorrow!

Monday, 13 August 2012

Vision # 4 - Enterprise List

Jo & I have just finished brainstorming our ideas for the land - we appreciate any thoughts or comments that anyone might have!......
  1.  Rare breed pigs - in the 1/2 acre or so of scrubby woodland / bramble.  We've loved keeping pigs, and if we can make a little money and also work towards being self-sufficient for pig food (not happy about the idea of feeding grain-based feed which has probably come from a farm many miles away from any animals and coaxed begrudgingly into life with artificials) it would be a massive bonus.
  2. Controlled grazing of rare breed sheep, followed by mini egg-mobiles (by which I mean little chicken fold-units).  Adapting the Joel Salatin plan to sheep (www.polyfacefarm.com).
  3. Pastured poultry - another Joel Salatin, probably in our case split around 50% free range eggs and 50% table birds including chickens, geese and turkeys.
  4. Quarter acre farm - our rotation of pigs, chickens, ducks, vegetables and grass, aiming to rehabilitate our tired permanent pasture.
  5. Holiday let - with some work our 'annexe' would become a great holiday let for a couple or small family who wanted to explore beautiful Monmouthshire and beautiful Tymawr farm!
  6. The Craftroom - a large outbuilding within which we could run courses on small business skills e.g. Project Management, Finance for Non-Financials, Strategy, Marketing, Lean Thinking (www.lean.org.uk) etc. etc.
  7. Firewood - with more than 2 acres of hardwood woodland there is enough scope to be entirely self-sufficient for heating, and have enough left over for some small sales of firewood and wood-chip.
  8. Cider Orchard - we have a West-facing field of around 2 acres which would make a wonderful orchard, in my mind I see a building housing the cider making equipment and vats, and a tasting room with a great view of the reservoir (http://en.wikipedia.org/wiki/Llandegfedd_Reservoir).  I would also love to produce Apple Brandy!
  9. Christmas Trees - in the season I see a magical walk through the narrow woodland path, probably illuminated with Christmas lights, then out into the Cider Orchard for a glass of hot mulled cider, and then into the Christmas tree plantation to choose your own tree.  We could then upsell home-grown Mistletoe, Oak-logs for the fire, Cider, Apple Brandy, meat etc. etc.
  10. Yurts / Holiday Cabins in the woodland - it would be a wonderful area for a family holiday - surrounded by native British woodland, Rare-breeds to see and feed, a Cider orchard to wander through, and the lovely Monmouthshire countryside to explore.  We're also located on the edge of the Brecon Beacons which are beautiful!
We need to make enough money to pay the mortgage and to keep ourselves and our children in a modern and generous fashion (which I articulate as 'self-abundant') - with all these ideas I'm sure it's possible!

Wednesday, 27 June 2012

Vision # 3: “Big-Farmer”

A large arable or livestock farm in this country can still look passably ‘green’ and even ‘pleasant’ from the outside.  I was reflecting on this and started to wonder what they would look like if their whole supply chain could be transplanted to the farm location.  The minerals and chemicals which ‘Big-Farmer’ (!*) uses to induce their poor soil to continue to produce would require a laboratory, chemical processing plant and a mine to provide their raw materials.  The tractors and other vehicles would require an assembly factory, and sub-factories probably to machine, heat-treat and paint.  Foundries, iron and aluminium smelting furnaces, and another open-cast mine to rip the ore from the ground would be needed to provide the materials to make the tractor parts.  The supermarket which feeds on the farm would take up 3 acres with steel, glass and concrete, the last two materials would add further giant factories, furnaces and mines.  The electricity used on the farm, and by its suppliers is most likely to be generated by coal or gas, which would require a power station, in turn these would require mines or rigs.  The oil or gas used to provide heat for farm and it’s suppliers would require an oil / gas rig (and an unusual mid-sea location, but there has to be a limit to the exercise!) constructed from energy-dense materials.  The numerous intermediaries, middle-men, and other parasites involved would require smart showrooms, offices and executive cars in order to sell the chemicals, machines and ‘utilities’ to the farm.

Suddenly the superficial view of a ‘green and pleasant’ pastoral business is replaced by the reality, a small commodity-production element, surrounded by vast, energy hungry industries, dependent on finite resources!

Taking this view, is ‘Self-Abundance’ really feasible, or is that a sham too?  Would we create a wonderful ‘shop-window’ in effect, but hide our dirty secrets far away in industrial areas where it’s hard for our customers to rationalise their connection to us?

Friday, 1 June 2012

Vision # 2 - "Self-Abundance"

I've been thinking about the term 'self-sufficiency' this week - its a term that I sometimes use unthinkingly when talking about what we'd like to achieve here.  When I start to analyse the term I can't help but think that its actually a pretty inadequate description.  'Sufficiency', in modern language at least has a connotation of 'just enough', or 'adequate', almost a synonym for 'subsistence'.  What I'd like to achieve is vastly different - I really like Joel Salatin's (www.Polyfacefarm.com) vision of  “making a white collar salary from a pleasant life in the country.”

A better term than 'self-sufficiency' for what I'd like to do here is 'self-abundance' - to have a modern, generous lifestyle, but one focussed on the land.  It would be great to achieve this through a business which has principles, and whose purpose it is to sustain and nourish my family, and to persist long enough to transfer into their hands when they are old enough.

I sometimes buy The Farmer's Guardian (www.farmersguardian.com/) which I find interesting, admittedly mostly for the machinery classified ads (!), but it also gives a really interesting insight into the viewpoint of the professional farmer.  The more I think about it the whole concept of the 'Farming Industry' (meaning the industry which produces the basic commodities of food - grain, pigs, milk, turnips and a thousand other things) is hopelessly out of date.  When one considers the whole value-chain, taking the example of wheat, from seed to sandwich, with the 20 or so intermediaries, each earning their (probably desperately small) margin, growing bigger and bigger in order to cut their per-unit costs, whilst still producing something which can still legally be classified as 'food', its no wonder that it seems no-one makes any money without being subsidised by Europe!

With a little enterprise like ours, with small amounts of capital and land, the only way to go ahead is to differentiate ourselves from the supermarkets by selling quality, to add value by vertically integrating, to try to disintermediate by (ideally) selling direct to the consumer, and finally to cut our costs by operating in a resourceful, innovative way.  I'd like to reflect on how the 5 'Lean Principles' ( see the classic book 'Lean Thinking' www.amazon.co.uk/Lean-Thinking-Banish-Create-Corporation/dp/0743231643/ref=sr_1_1?ie=UTF8&qid=1338925821&sr=8-1) might be of use to us here:
  1. Specify value from the standpoint of the end customer by product family.
  2. Identify all the steps in the value stream for each product family, eliminating whenever possible those steps that do not create value.
  3. Make the value-creating steps occur in tight sequence so the product will flow smoothly toward the customer.
  4. As flow is introduced, let customers pull value from the next upstream activity.
  5. As value is specified, value streams are identified, wasted steps are removed, and flow and pull are introduced, begin the process again and continue it until a state of perfection is reached in which perfect value is created with no waste.
[From: http://www.lean.org/whatslean/principles.cfm accessed on 5th June 2012]

Immediately steps 1, 2 and 4 start to resonate!  What consumer really specifies value as 'the cheapest radish which can legally be classified as such, regardless of taste'?!  (Actually I guess the classic example of this kind of behaviour is the supermarket tomato - it looks like a tomato, but tastes of nothing!).  The truth is that we all prioritise TIME and convenience, at the expense of taste and animal welfare, and I think that is precisely the puzzle which Tymawr Farm will have to try to solve.

I've already listed some business / farming principles which summarise how I'd like to manage the smallholding in Vision #1, and I think they really complement the 'self-abundance' concept and the ideas above.

Friday, 4 May 2012

Vision! #1

Some big ideas that one day I'd like to put into practice!

Principles:

1.       Sell to the end customer – cut out the middleman – vertically integrate – add value!

2.       Be self-sufficient; remember every £1 saved is worth £1.50 in salary!

3.       Don’t miss out on grants or subsidies, but don’t rely on them!

4.       Leave the land better than you found it!

5.       Resources are everywhere, ‘where there’s muck, there’s brass’!

6.       With the exception of the land itself, if it doesn’t pay back in 2 years don’t do it!  If you have a great idea that pays back in longer than that, use one of the other principles to give it a ‘synergy turbo boost’ to make it pay back in 2 years!  If you can’t do that, it isn’t a great idea!

7.       Use your own labour instead of capital, if you can obtain materials for nothing at the expense of your time do it!

8.       80% optimised today is better than 99% optimised in 6 months!  Do it now!

9.       Consider your children and your family, their safety and their inheritance in every thought and every action.  Will they be protected and proud?  Plan for succession immediately you have something worth handing over!

10.   Delight and inspire your customers, give them great value, a great story and something they can be proud of!  If they are inspired by you to become a future competitor, nurture them and collaborate.

11.   Make buying from your business easy and inviting!  Be friendly!

12.   Help the competitors that you respect – try to be unique – there should be enough of the pie left for everyone.  If this isn’t possible, work together cooperatively to extend reach, leverage skills, capital and cut costs.