Vision! #1

Some big ideas that one day I'd like to put into practice!

Principles:

1.       Sell to the end customer – cut out the middleman – vertically integrate – add value!

2.       Be self-sufficient; remember every £1 saved is worth £1.50 in salary!

3.       Don’t miss out on grants or subsidies, but don’t rely on them!

4.       Leave the land better than you found it!

5.       Resources are everywhere, ‘where there’s muck, there’s brass’!

6.       With the exception of the land itself, if it doesn’t pay back in 2 years don’t do it!  If you have a great idea that pays back in longer than that, use one of the other principles to give it a ‘synergy turbo boost’ to make it pay back in 2 years!  If you can’t do that, it isn’t a great idea!

7.       Use your own labour instead of capital, if you can obtain materials for nothing at the expense of your time do it!

8.       80% optimised today is better than 99% optimised in 6 months!  Do it now!

9.       Consider your children and your family, their safety and their inheritance in every thought and every action.  Will they be protected and proud?  Plan for succession immediately you have something worth handing over!

10.   Delight and inspire your customers, give them great value, a great story and something they can be proud of!  If they are inspired by you to become a future competitor, nurture them and collaborate.

11.   Make buying from your business easy and inviting!  Be friendly!

12.   Help the competitors that you respect – try to be unique – there should be enough of the pie left for everyone.  If this isn’t possible, work together cooperatively to extend reach, leverage skills, capital and cut costs.